This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
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From Mark Donnigan Vice President, Marketing: Category Design Drives Markets
Here's one technique for how to drive a market in a winner takes all environment. This short article develops on a presentation I assembled to present my thoughts around category design and why it's essential that all companies no matter the phase they are in, perform the category design playbook so they can be the Category King.